© 2026 rareform® media. All rights reserved.
© 2026 rareform® media. All rights reserved.
© 2026 rareform® media. All rights reserved.
rareform®
Google Ads
Local Services Ads
Meta Ads
Landing pages and call tracking
SEO and AI search
More signed cases. Same ad budget. Google Ads, LSAs and Meta for personal injury law firms, tracked from the click to the signed case.
© 2026 rareform® media

Founder
at rareform®
Shai Mor
Google Ads
Local Services Ads
Meta Ads
Landing pages and call tracking
SEO and AI search
More signed cases. Same ad budget. Google Ads, LSAs and Meta for personal injury law firms, tracked from the click to the signed case.
© 2026 rareform® media

Founder
at rareform®
Shai Mor
Our clients
(2019-26©)
Our clients
(2019-26©)
Why choose us
Why choose us
Every firm we've signed since 2019 is still with us.
Every firm we've signed since 2019 is still with us.
Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Most agencies report leads. We report cases. Every call and form is tracked through CallRail and your intake system, then sent back to Google and Meta as a signed-case conversion. The platforms learn from retained clients, not from people who dialed the wrong number. That is the whole difference.
01
States. One focus: personal injury
We run paid media for personal injury law firms nationwide, from California to Florida. Every firm we've signed since 2019 is still a client.
01
States. One focus: personal injury
We run paid media for personal injury law firms nationwide, from California to Florida. Every firm we've signed since 2019 is still a client.
01
States. One focus: personal injury
We run paid media for personal injury law firms nationwide, from California to Florida. Every firm we've signed since 2019 is still a client.
02
Client retention since 2019
A Google Partner agency in Los Angeles that has done one thing since day one: paid media for personal injury law firms, tracked to the signed case.
02
Client retention since 2019
A Google Partner agency in Los Angeles that has done one thing since day one: paid media for personal injury law firms, tracked to the signed case.
02
Client retention since 2019
A Google Partner agency in Los Angeles that has done one thing since day one: paid media for personal injury law firms, tracked to the signed case.
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)



Google Ads and Local Services Ads
Search, Local Services Ads, Performance Max and YouTube, built around the case types you actually want. We bid on signed cases, not clicks, and we cut what doesn't retain.
Categories
Search
Local Services Ads
Performance Max
YouTube
Call tracking
Offline conversions
6
Google Ads and Local Services Ads
(002)



Meta Ads
Facebook and Instagram campaigns that reach people who were just hurt and don't know who to call yet. Conversions API and intake feedback keep the targeting honest.
Categories
Lead forms
Conversions API
Creative testing
Retargeting
Spanish-language campaigns
5
Meta Ads
(003)



Landing pages and lead tracking
Fast, plain landing pages that get the call, plus the tracking behind them: CallRail, HighLevel, and a clean line from the ad to the retained client.
Categories
Landing pages
CallRail
HighLevel
Intake integration
Reporting
5
Landing pages and lead tracking
(004)



SEO and AI search
Organic rankings for the case types in your market, and visibility in the AI answers people now read before they click anything.
Categories
Local SEO
Google Business Profile
Content
Technical SEO
AI search (GEO)
5
SEO and AI search
(001)



Google Ads and Local Services Ads
Search, Local Services Ads, Performance Max and YouTube, built around the case types you actually want. We bid on signed cases, not clicks, and we cut what doesn't retain.
Categories
Search
Local Services Ads
Performance Max
YouTube
Call tracking
Offline conversions
6
Google Ads and Local Services Ads
(002)



Meta Ads
Facebook and Instagram campaigns that reach people who were just hurt and don't know who to call yet. Conversions API and intake feedback keep the targeting honest.
Categories
Lead forms
Conversions API
Creative testing
Retargeting
Spanish-language campaigns
5
Meta Ads
(003)



Landing pages and lead tracking
Fast, plain landing pages that get the call, plus the tracking behind them: CallRail, HighLevel, and a clean line from the ad to the retained client.
Categories
Landing pages
CallRail
HighLevel
Intake integration
Reporting
5
Landing pages and lead tracking
(004)



SEO and AI search
Organic rankings for the case types in your market, and visibility in the AI answers people now read before they click anything.
Categories
Local SEO
Google Business Profile
Content
Technical SEO
AI search (GEO)
5
SEO and AI search
(001)



Google Ads and Local Services Ads
Search, Local Services Ads, Performance Max and YouTube, built around the case types you actually want. We bid on signed cases, not clicks, and we cut what doesn't retain.
Categories
Search
Local Services Ads
Performance Max
YouTube
Call tracking
Offline conversions
6
Google Ads and Local Services Ads
(002)



Meta Ads
Facebook and Instagram campaigns that reach people who were just hurt and don't know who to call yet. Conversions API and intake feedback keep the targeting honest.
Categories
Lead forms
Conversions API
Creative testing
Retargeting
Spanish-language campaigns
5
Meta Ads
(003)



Landing pages and lead tracking
Fast, plain landing pages that get the call, plus the tracking behind them: CallRail, HighLevel, and a clean line from the ad to the retained client.
Categories
Landing pages
CallRail
HighLevel
Intake integration
Reporting
5
Landing pages and lead tracking
(004)



SEO and AI search
Organic rankings for the case types in your market, and visibility in the AI answers people now read before they click anything.
Categories
Local SEO
Google Business Profile
Content
Technical SEO
AI search (GEO)
5
SEO and AI search


About us
About us
rareform®
We only work with personal injury law firms.
At rareform®, we don’t just “do marketing.” We engineer growth.
At rareform®, we don’t just “do marketing.” We engineer growth.
Rareform is a small team in Los Angeles that has run paid media for personal injury law firms since 2019. We know what a retained MVA case is worth in your market, which campaigns produce them, and the difference between a lead report that looks good and a month that actually made you money.
01

We audit your ad accounts, landing pages, intake and tracking to find where cases are leaking.
01

We audit your ad accounts, landing pages, intake and tracking to find where cases are leaking.
01

We audit your ad accounts, landing pages, intake and tracking to find where cases are leaking.
02

We rebuild campaigns, pages and tracking around signed cases, not form fills.
02

We rebuild campaigns, pages and tracking around signed cases, not form fills.
02

We rebuild campaigns, pages and tracking around signed cases, not form fills.
03

We launch, watch it daily, and cut anything that doesn't retain.
03

We launch, watch it daily, and cut anything that doesn't retain.
03

We launch, watch it daily, and cut anything that doesn't retain.
04

We report your cost per signed case every month, in plain numbers.
04

We report your cost per signed case every month, in plain numbers.
04

We report your cost per signed case every month, in plain numbers.
Watch showreel
(2019-26©)

Watch showreel
(2019-26©)

Firms we work with
Firms we work with
Zero churn since 2019.
©2026
©2026
©2026

Alpine Law Group
Personal injury - Irvine, CA
Google Ads across California and Washington, every call tracked through CallRail to intake.

Alpine Law Group
Personal injury law firm - Irvine, CA
Google Ads across California and Washington, every call tracked through CallRail to intake.

Alpine Law Group
Personal injury - Irvine, CA
Google Ads across California and Washington, every call tracked through CallRail to intake.

KRW Lawyers
Personal injury - Texas
Google Ads and Meta for the West Texas and Permian Basin corridor, with every lead's outcome tracked in the firm's case system.

KRW Lawyers
Personal injury law firm - Texas
Google Ads and Meta for the West Texas and Permian Basin corridor, with every lead's outcome tracked in the firm's case system.

KRW Lawyers
Personal injury - Texas
Google Ads and Meta for the West Texas and Permian Basin corridor, with every lead's outcome tracked in the firm's case system.

Payton Kashani
CEO & Founder - Los Justicieros
Our branding is now exactly how we imagined — modern, clean, and one-of-a-kind. We stand out in our space.

Payton Kashani
CEO & Founder - Los Justicieros
Our branding is now exactly how we imagined — modern, clean, and one-of-a-kind. We stand out in our space.
rareform®
rareform®
rareform®
Four people. No account handoffs.
Four people. No account handoffs.
You talk to the people who run your account. Shai sets the strategy, Ilan runs the media, Gergana keeps you in the loop, and Joshua handles search. Nobody gets passed to a junior.
Founder
at rareform®
Shai Mor
Started Rareform in 2019. Sets the strategy for every account and is on the first call with every firm.

Founder
at rareform®
Shai Mor
Started Rareform in 2019. Sets the strategy for every account and is on the first call with every firm.

Founder
at rareform®
Shai Mor
Started Rareform in 2019. Sets the strategy for every account and is on the first call with every firm.

Head of Media
at rareform®
Ilan Shab
Runs the Google and Meta accounts day to day: bids, creative, budgets and what gets cut.

Head of Media
at rareform®
Ilan Shab
Runs the Google and Meta accounts day to day: bids, creative, budgets and what gets cut.

Head of Media
at rareform®
Ilan Shab
Runs the Google and Meta accounts day to day: bids, creative, budgets and what gets cut.

Account Manager
at rareform®
Gergana Ganeva
Your point of contact. Reporting, questions and anything that needs an answer today.

Account Manager
at rareform®
Gergana Ganeva
Your point of contact. Reporting, questions and anything that needs an answer today.

Account Manager
at rareform®
Gergana Ganeva
Your point of contact. Reporting, questions and anything that needs an answer today.

SEO Lead
at rareform®
Joshua Parfitt
Runs local SEO, Google Business Profile and AI search visibility for our firms.

SEO Lead
at rareform®
Joshua Parfitt
Runs local SEO, Google Business Profile and AI search visibility for our firms.

SEO Lead
at rareform®
Joshua Parfitt
Runs local SEO, Google Business Profile and AI search visibility for our firms.

FAQ.
FAQ.
Straight answers to the questions firms ask us on the first call.
Yes. Every client on our books is a personal injury law firm. We know the case types, the intake problems and the platform quirks for this one industry, and we'd rather be very good at that than average at everything.
Ad spend starts at $10,000 a month. Our management fee is on top of that, and we'll quote it on the first call once we've seen your market. Above the minimum, the budget is set by your market and how many cases you can actually take on.
No. We work month to month. If a month doesn't make sense for you, you can walk, and you keep everything we built.
Within the hour during business hours, Pacific time. Usually faster. We're based in Los Angeles and work with firms across the U.S.
Google Search and Local Services Ads usually produce calls in the first week. Meta takes two to four weeks to settle. SEO and AI search take three to six months. We'll tell you which one fits your timeline before you spend anything.
Every call, text and form gets a tracking number or ID through CallRail. When your intake team marks a lead as retained, we send that back into Google and Meta as an offline conversion. The platforms optimize for signed cases, and your monthly report shows cost per case, not cost per lead.
Access to your Google Ads, Meta, Google Business Profile and any existing call tracking or intake system, plus one person on your side who answers the phone. That's it.
Yes. We audit it first and tell you what to keep, what to fix and what to shut off. Everything we build lives in accounts under your name, so you own the ad accounts and landing pages either way.
Five, at most. A personal injury market is big enough for a handful of law firms to grow at the same time, but not unlimited. We cap it at five per metro so every account still gets real attention. If your metro is full, we'll tell you on the first call.
Yes. We run Spanish-first search and social campaigns for firms that serve Spanish-speaking clients, with Spanish landing pages to match.
Yes. Ad traffic goes to pages we build and test, not your main website, so we can change them fast without waiting on your web team.
It depends on your state, your case mix and how fast intake picks up the phone. We won't quote a number before we've seen your market, but you'll see yours from day one, and you'll know within the first month whether it works.
Yes. Local SEO, Google Business Profile, content and visibility in AI search answers. It's slower than paid, so we usually run it alongside ads rather than instead of them.
Yes. Every client on our books is a personal injury law firm. We know the case types, the intake problems and the platform quirks for this one industry, and we'd rather be very good at that than average at everything.
Ad spend starts at $10,000 a month. Our management fee is on top of that, and we'll quote it on the first call once we've seen your market. Above the minimum, the budget is set by your market and how many cases you can actually take on.
No. We work month to month. If a month doesn't make sense for you, you can walk, and you keep everything we built.
Within the hour during business hours, Pacific time. Usually faster. We're based in Los Angeles and work with firms across the U.S.
Google Search and Local Services Ads usually produce calls in the first week. Meta takes two to four weeks to settle. SEO and AI search take three to six months. We'll tell you which one fits your timeline before you spend anything.
Every call, text and form gets a tracking number or ID through CallRail. When your intake team marks a lead as retained, we send that back into Google and Meta as an offline conversion. The platforms optimize for signed cases, and your monthly report shows cost per case, not cost per lead.
Access to your Google Ads, Meta, Google Business Profile and any existing call tracking or intake system, plus one person on your side who answers the phone. That's it.
Yes. We audit it first and tell you what to keep, what to fix and what to shut off. Everything we build lives in accounts under your name, so you own the ad accounts and landing pages either way.
Five, at most. A personal injury market is big enough for a handful of law firms to grow at the same time, but not unlimited. We cap it at five per metro so every account still gets real attention. If your metro is full, we'll tell you on the first call.
Yes. We run Spanish-first search and social campaigns for firms that serve Spanish-speaking clients, with Spanish landing pages to match.
Yes. Ad traffic goes to pages we build and test, not your main website, so we can change them fast without waiting on your web team.
It depends on your state, your case mix and how fast intake picks up the phone. We won't quote a number before we've seen your market, but you'll see yours from day one, and you'll know within the first month whether it works.
Yes. Local SEO, Google Business Profile, content and visibility in AI search answers. It's slower than paid, so we usually run it alongside ads rather than instead of them.
© 2026 rareform® Media
Drop a Line.
Tell us your firm, your market and what you're running now. You'll hear back within the hour.
Within the hour.
You'll hear from Shai directly, during business hours Pacific time. No form goes into a queue.
A plan, not a pitch.
After the call you get a written plan with budget, timeline and what we expect it to produce. Then you decide.

Founder
at rareform®
Shai Mor
Drop a Line.
Tell us your firm, your market and what you're running now. You'll hear back within the hour.
Within the hour.
You'll hear from Shai directly, during business hours Pacific time. No form goes into a queue.
A plan, not a pitch.
After the call you get a written plan with budget, timeline and what we expect it to produce. Then you decide.

Founder
at rareform®
Shai Mor
© 2026 rareform® Media
Drop a Line.
Tell us your firm, your market and what you're running now. You'll hear back within the hour.
Within the hour.
You'll hear from Shai directly, during business hours Pacific time. No form goes into a queue.
A plan, not a pitch.
After the call you get a written plan with budget, timeline and what we expect it to produce. Then you decide.

Founder
at rareform®
Shai Mor






